{"product_id":"ickle-bubba-magic-fold-highchair-in-pearl-grey","title":"Ickle Bubba Magic Fold Highchair in Pearl Grey","description":"\u003cdiv data-id=\"1705506039412\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1705506039412\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf_gs_ct gf_gs-spacing-md-p-bottom gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs\"\u003e\n\u003ch2\u003eMealtimes Made Easy – Compact, Convenient and Comforting\u003c\/h2\u003e\n\u003cp\u003eIf you’re looking for a highchair that offers both safety and space-saving simplicity, the \u003cstrong\u003eFlip Magic Fold Highchair from Ickle Bubba in Pearl Grey\u003c\/strong\u003e is the clever solution you've been waiting for. Designed with busy families in mind, this sleek and practical highchair is perfect for compact living spaces without compromising on comfort or functionality.\u003c\/p\u003e\n\u003cp\u003eWith a quick flip motion, the chair folds down effortlessly into a slimline 7cm profile – perfect for storing in narrow cupboards, beside the fridge, or even behind a door. Whether you’re feeding your little one at home or visiting family, this lightweight yet sturdy highchair brings convenience and peace of mind to every mealtime.\u003c\/p\u003e\n\u003ch2\u003eSpace-Saving Without the Fuss\u003c\/h2\u003e\n\u003cp\u003eForget bulky baby gear that clutters up your kitchen. The Flip Magic Fold Highchair is all about ease and efficiency. In just seconds, it folds down to a compact, easy-to-store shape – no complicated mechanisms or awkward fiddling required.\u003c\/p\u003e\n\u003cp\u003eWhen open, it stands tall and sturdy, offering a supportive space for little ones who can sit unaided (up to 15kg). And when it's time to tidy up? One swift flip and you're done. With dimensions of just 7cm deep when folded, it's a dream come true for smaller homes or parents who like a clutter-free zone.\u003c\/p\u003e\n\u003ch2\u003eEasy to Clean, Built to Last\u003c\/h2\u003e\n\u003cp\u003eMealtime mess is no match for the Flip Magic. With a removable tray and a wipe-clean seat cover, you’ll be back to clean and tidy in moments. The seat cover is removable too, so you can keep things fresh with minimal effort – ideal for those surprise spills and sticky fingers.\u003c\/p\u003e\n\u003cp\u003eWhether it's the first taste of purée or a hands-on spaghetti session, this highchair handles the chaos of weaning with grace. No scrubbing, no stress – just a simple, practical design made for everyday life.\u003c\/p\u003e\n\u003ch2\u003eStyle That Fits Right In\u003c\/h2\u003e\n\u003cp\u003eHighchairs shouldn’t have to clash with your décor. That’s why the Flip Magic Fold Highchair comes in a selection of stylish colours to suit your kitchen or dining room. Its modern look blends seamlessly into your home, while still offering all the must-have features you need as a parent.\u003c\/p\u003e\n\u003cp\u003eAnd at just 4.3kg, it’s light enough to move from room to room with ease, making it a flexible choice for family homes, grandparents, or even for taking away on trips.\u003c\/p\u003e\n\u003ch2\u003eSafety and Comfort for Peace of Mind\u003c\/h2\u003e\n\u003cp\u003eYour baby’s safety is a top priority – and Ickle Bubba knows it. The Flip Magic is equipped with a 5-point safety harness to keep your bubba secure and snug throughout the meal. The built-in footrest supports little legs, helping them stay comfortable while they sit, wriggle and explore.\u003c\/p\u003e\n\u003cp\u003eStrong, stable, and thoughtfully designed, this highchair gives parents confidence while helping babies join the family table with ease.\u003c\/p\u003e\n\u0026lt;\u0026gt;\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eQuick, fuss-free flip motion for ultra-compact folding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eJust 7cm deep when folded – ideal for small spaces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable from when baby can sit unaided to 15kg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight at only 4.3kg – easy to move and store\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemovable tray for effortless cleaning and access\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWipe-clean, removable seat cover for everyday mess\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e5-point harness to keep baby secure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFootrest for extra comfort during mealtimes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvailable in a range of modern, stylish colours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOpen dimensions: H: 95cm x D: 76cm x W: 58cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFolded dimensions: H: 68cm x D: 7cm x W: 60cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ickle Bubba","offers":[{"title":"Default Title","offer_id":45914132906093,"sku":"qfo1790028131660","price":48.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/6600\/1261\/files\/ickle-bubba-magic-fold-highchair-in-pearl-grey_1.jpg?v=1790028137","url":"https:\/\/pureformfit.shop\/products\/ickle-bubba-magic-fold-highchair-in-pearl-grey","provider":"My Store","version":"1.0","type":"link"}